Freshtrop Fruits Ltd. has been a leading and consistent supplier of grapes and pomegranates from India to supermarkets in Europe for more than a decade.
Steadfast focus on quality and a systematic and thorough approach to food safety and traceability have been the directing forces for Freshtrop’s operations. The Company’s continuous efforts towards building and expanding relationships with growers has enabled it to become a dependable supplier of fresh produce.
Seeking to harness the existing backward linkages and with a view to bring the same high standards of quality and food safety to the processed domain, Freshtrop established a state-of-the-art juice processing plant at Nasik, Maharashtra, about 180 km from Mumbai in 2009.
I hereby certify that the name of the company has been changed from “Freshtrop Fruits Limited” to “Puretrop Fruits Limited” with effect from the date of this certificate and that the company is Company limited by shares.
To offer our customers nutritious products which are also tasteful and safe.
To assist our growers with information and knowledge to increase their overall realization.
To be fair, ethical and respectful in our dealings with our growers, suppliers, customers and employees.
To provide a safe and happy environment for our employees and workers.
To identify and work towards adopting environmentally sustainable practices in every operation that we undertake.
The company was incorporated as a Private Limited company on 30th September, 1992, at Ahmedabad in the state of Gujarat. It was converted into a Public Limited company on 22nd September, 1994.
Freshtrop was one of the first companies in the corporate sector to enter into exporting fresh fruit to developed countries. The company has played a pioneering role in establishing exports of grapes and pomegranates from India to Europe.
The Company’s focus on building and maintaining networks of growers at several different locations has enabled it to become a consistent and dependable supplier for the past 15 years. Freshtrop has continuously and successfully supplied to demanding Supermarkets such as ASDA, Tesco, Marks & Spencer, Albert Hynes,DelHaize, Carrefour, Migros and several others.
Management Team
Freshtrop is led by a team of experienced promoters with a diverse background and seasoned professionals - all dedicated to the same vision and sharing the passion and values that define what we do.
ASHOK MOTIANI
CHAIRMAN & MANAGING DIRECTOR
Mr. Ashok Motiani is the Founder & Managing Director of Freshtrop Fruits. Established in 1992, Freshtrop was one of the first private sector companies to foray into the business of exports of fresh produce. Today it is one of the largest Indian exporter of Table Grapes to the EU with Post-Harvest Management facilities in Nasik and Sangli. Under the leadership of Mr. Motiani, Freshtrop has established a well reputed client base spread across Europe. Mr. Motiani initiated a systematic implementation of Information Technology across the operations of the company, making Freshtrop one of the few in the world to have a highly evolved Internet enabled Supply Chain Management and ERP system.
NANITA MOTIANI
EXECUTIVE DIRECTOR
Ms. Nanita Motiani joined the Board of Directors in January 1997. After completing her Masters from Lady Irvin College, Delhi University, she worked with the Planning Commission on projects in rural areas in the state of Rajasthan. She manages the Packing Facilities of the Company in Sangli and looks after the CSR and HR activities of the Company.
MAYANK TANDON
SR. VP FRESH PRODUCE
A Computer Engineer by qualification, Mayank has been working with Freshtrop since 2002, prior to which he had founded a company for Web-Enabled Software Application Development. His association with Freshtrop involves assisting farmers in establishing Good Agricultural Practices (GAP) in their farms and was responsible for getting Global GAP and BRC (Food Safety) Accreditation for the first time in India in 2003. He has been actively involved in APEDA’s consultation process for establishing RMP (Residue Monitoring Plan) for Grapes and Pomegranates for exports from India to EU since its inception. He was instrumental in setting up an internet based 100% traceability system in 2003, making Freshtrop one of the few in the world at the time to have a way of pro-actively delivering food safety information to customers across the world in a seamless manner. He also manages customer relations with leading supermarkets across Europe and East Asia and has recently established the Fresh-Cut fruit segment in the Company.
PRIYANKA TANDON
VP COMMERCIAL
Priyanka has been associated with the Company for over 17 years. She manages the Post- Harvest Management unit in Nasik, which constitutes over 60% of our grape export business. She maintains the grower relations in this region and monitors their developmental activity all through the year. She manages the procurement of all fruit for the processing business segment and has an in-depth understanding and experience of the various methods of sourcing of fruits and vegetables for fresh as well as processing segments. Priyanka also heads employee relations with over 1000 workers involved in the Nasik units during the various fruit seasons.
DIPTI MOTIANI
VP PROCESSED FOODS
Dipti completed Masters in Computer Engineering from Carnegie Mellon University, USA in 2005. Subsequently she co-founded a startup in the Electronic Design Automation industry. The startup was acquired by PDF Solutions, Inc. in 2007. She returned to India in 2009 and joined Freshtrop, when the Company had diversified into the fruit processing segment. She has built this segment from the ground up to a profitable business and has established supplies to large corporates in India as well as abroad. In the Fresh segment, Dipti manages operations of Post-Harvest Management of grapes at the Company’s Sangli unit. She manages grower relations in that area and has contributed in building food safety and pesticide Residue Monitoring Systems to ensure compliance of the produce to EU norms.
Infrastructure
Grapes Packhouse
Automatic Labeling
Pre-Cooling Area
Plate Evaporator
HPP
Fully Equipped Physio Chemical Laboratory
Awards
Freshtrop's contribution and commitment to Indian agriculture has been recognized over the years through various awards:
APEDA Award
1994-1995
CNBC Emerging India Award – By ICICI and Crisil
2007-2008
CSR
Ambulance
Classroom Before
Classroom Board
